Initiative: Supply Boeing with a set of website banners to be used on their company intranet site to drive increased awareness of Edelman Financial Engines services and special offers.
Initiative:
- Supply Boeing with a set of website banners to be used on their company intranet site to drive increased awareness of Edelman Financial Engines services and special offers.
Challenges:
- Connecting this campaign to our re-invented Retirement Advice Services Promotional Campaign to capitalize on their coinciding launch times.
- One of our direct competitors is the record keeper for the Boeing 401(k) plan – meaning Boeing employees are also consistently receiving communications from them. How do we set ourselves apart?
Solutions:
- Align copy and tone with the theme of “Don’t Just Hope for the Best” that drove the Retirement Advice Services Promotional Campaign.
- Take advantage of this small real-estate on Boeing’s intranet site using short, crisp, actionable copy to stay front and center with participants and constantly remind them of the value we can bring to their lives.
Execution:
- Inspiring urgency to act on a limited-time offer that could strengthen their retirement planning.
- Tailoring messaging specifically to the Boeing 401(k) plan to establish trust and help employees understand the connection between Edelman Financial Engines and their employer.